Overwhelmed by large quantities of non-numeric data?
When it comes to investigating an issue, answering a question or simply making sense of something, we often look to information to help us get there, and it’s rare that numeric or linear data will give you the full picture on its own. Qualitative or unstructured data can hold the key to richer insights and true research discovery that can revolutionise your recommendations and set you ahead of the field.
You might be working with qualitative data to evaluate social policy, review patient feedback, research youth culture, or undertake postgraduate research. The challenge with this sort of research is that once you’ve collected your information, what do you with it? How do you quickly find the valuable answers that respondents are giving you from the collection of data you have across numerous sources?
That’s where NVivo comes in.
NVivo is software that supports qualitative and mixed methods research. It’s designed to help you organize, analyze and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media and web content.
When working with qualitative data, if you don’t use NVivo, your work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in your data and find new insights that will give you an edge.
NVivo gives you a place to organize and manage your material so that you can start to find insights in your data. It also provides tools that allow you to ask questions of your data in a more efficient way.
By using NVivo to support your research project you can:
- Work more efficiently
- Save time
- Quickly organize, store and retrieve data
- Uncover connections in ways that aren’t possible manually
- Rigorously back-up findings with evidence
With NVivo, your research is portable. You can work in the field, at work, at home – anywhere. NVivo also keeps your projects secure.
With tools for classifying, sorting and arranging information, NVivo speeds up your research process and provides you with more time to analyze your materials, identify themes, glean insight and develop meaningful, evidence based conclusions.
- Choose to work in Windows or Mac with dedicated NVivo for Windows or NVivo for Mac
- Or work together simultanously in the same projects by using NVivo for Teams
The Next Steps
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The training session has been invaluable. Your expertise and your patience are exemplary. It cannot be easy to teach a 75 year old new tricks but you have done so with the utmost understanding. The software is extraordinarily powerful: you have explained how to use it in simple and understandable terms.SF
Yet again Origin and OriginPro upholds its foremost status as the best purposeful and all-embracing data analysis and graphing software on the market. Although other software packages exist, few are as straightforward to use, flexible, and high-quality when it comes to performing challenging data analysis or creating publication superior graphs.Keith J. Stevenson, Professor of Chemistry, The University of Texas at Austin
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