NVivo Starter

NVivo 11 Starter for Windows is simpler software for qualitative research, so you can spend your time finding insights, not learning software. Whether you’re new to qualitative research or you need to analyze and understand text like interview transcripts, documents or articles, you’ll be up and running quickly with NVivo Starter.

NVivo Starter Overview

  • Import and analyze text based data
  • Work with data in virtually any language
  • Organize information using theme, case and in-vivo coding
  • Review your coding with coding stripes and highlighting
  • Keep track of your thoughts and ideas with memos and annotations
  • Ask questions of your data using text search, word frequency and coding queries
  • Visualize your data with word clouds, word trees, explore and comparison diagrams
  • Import articles from reference management software like EndNote, Zotero, Refworks and Mendeley
  • Import from note-taking software OneNote and Evernote – import notes directly from Evernote
  • Export and share items to easily share your data, analysis and findings
  • Connect to NVivo for Teams for real time collaboration and secure teamwork

Evolving in your research?

If you begin with NVivo Starter and your research needs change, simply upgrade to NVivo 11 Pro for Windows to work with more data types and conduct more complex analysis, or NVivo 11 Plus for Windows for the latest in research automation and social network analysis.

Easy to learn and use

NVivo Starter is perfect if you’re new to qualitative research, or seeking a less complex qualitative research tool. With a contemporary, familiar, yet simpler-to-use interface, focused toolset and comprehensive learning resources, you’ll be up and running in no time with NVivo Starter.

Keep data organized

Import and analyze text based data like interview transcripts, documents and articles, and use powerful organization and search tools to keep your data under control.

Import articles from reference management software. Bring notes you’ve collected on-the-go with Evernote and OneNote straight into your project. Conveniently, all your information is stored in the one place, so you can find what you need quickly and easily.

Categorize and analyze

Use coding to bring different themes and topics, or entities like places and people together in a single category, so it’s easier to search, compare and identify patterns in your data. Separate entities like people and places as cases so you can build powerful queries based on attributes like demographic data.

Store ideas, assumptions and future plans in memos so you can prepare reports faster, and increase transparency and reliability. Use annotations to make notes about sources as you work, so you don’t lose ideas that you want to explore later.

Ask questions of your data

Look for emerging themes, find words and discover concepts using text search and word frequency queries.

Search for content based on how it’s been organized using coding queries. Find all content coded at selected nodes and combine multiple criteria to ask deeper questions. Test ideas, explore patterns and see connections between themes, topics, people and places in your project.

Visualize your research

Use NVivo Starter’s unique visualizations to review your work, distinguish and keep track of project items, discover key themes, phrases and new paths of investigation. Visually explore connections, similiarities and differences between project items. NVivo Starter includes two new visualizations!

When you’re ready to share your findings, easily export and share your visualizations.

Export and share

Share your project data or how you’ve coded information using simple exports. Export source materials, visualizations and entire nodes. Use your exported items in presentations and reports to share and support the story of your research.

The Next Steps

What do our Customers say about us?

“Looking online for a software that would perform the particular task we need at the moment (resolution of overlapped Gaussian-shaped peaks), I was glad to find out that a fully functional trial version of OriginPro was made available by your company. Also, watching one of the tutorial videos, all commands and short-cuts I needed to get my results were shown there. Very handy and a time-saver.”

Mauricio Morais, LCT, M.Sc. - Sr. Research Assistant - NEPS Lab Jean Mayer USDA Human Nutrition Research Center on Aging at TUFTS Univers

The training session has been invaluable. Your expertise and your patience are exemplary. It cannot be easy to teach a 75 year old new tricks but you have done so with the utmost understanding. The software is extraordinarily powerful: you have explained how to use it in simple and understandable terms.


“Origin has always been one of the most powerful packages for data analysis and graphing. With the new multi-sheet workbook’s full formatting features and its ability to embed both images and graphs, OriginLab is moving a big step forward. From raw data to final professional report creation, you can now keep all the stages of data processing in a single software.”

Antoine Couturier, Ph.D. - Service Recherche, Institut National du Sport, de l'Expertise et de la Performance

“While skeptical at first, now having switched to Origin I know it will remain my graphing software of choice. Not only does it have an intuitive user interface, but it also has the power to quickly and efficiently complete all of my graphing needs. Origin is the best graphing software available. Period.”

Mr. Kevin Clark, University of Illinois Urbana/Champaign

For the time being we are unable to offer the following product ranges although we are currently working hard to increase the number of products we can offer in the future. Please contact us to talk about alternative products that we may be able to offer you.